Meaty meta descriptions may affect your mobile search tactics

Cognitive mapping and persuasion techniques designed to change attitudes or tap into strongly held values represent two key ingredients of any IMC program. In this context, when I talk about custom software I am talking about the design and architecture of dynamic sites or web applications. I understand that bespoke …

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Informative details on improving snippets with better widgets

So why would you use a tone of voice that's exactly the same from page to page? Not all links are equal, as high-authority sites contribute more heavily in this regard. This means you should aim for more reputable mentions - but without snubbing any lesser sites that might link to …

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When your use of meta tags becomes obsessive

And if you're truly invested in link building as a strategy, you'll reach a point where you feel like you're treading water. Make sure you have clean, short, descriptive URLs. Descriptive means keyword-rich but not keyword-stuffed. In fact, there have been articles written on the "myth" and how it's not …

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