And what's the result? Once you are done with cleaning up all the toxic backlinks pointing to your site, you need to file a reconsideration request with Google. This has to be polite and detailed, stating that you admit the mistakes you have committed, explaining the steps that you took …

You have complete control over anchor text on your own website, and you should use it to your advantage. But you don't really have control over what text people use on other websites. In fact, with a closer correlation between social media, time on site, and click-through-rates, greater focus should …