And if you're truly invested in link building as a strategy, you'll reach a point where you feel like you're treading water. Make sure you have clean, short, descriptive URLs. Descriptive means keyword-rich but not keyword-stuffed. In fact, there have been articles written on the "myth" and how it's not …

You can create your own hashtag and use it instantly. Link to relevant pages. You can do it by choosing where to put links in your content, or you can also have your site automatically display relevant content in a sidebar. If your ?pitch? is selected and used in the …

Keyword Tool.io uses Google Autocomplete to generate an accurate list of relevant long-tail keywords. Google just needs evidence that what is on a particular website is relevant to it's viewers. If you create evergreen content on your blog today, your readers will find it relevant now or years from …

What digital strategies do marketing professionals employ? Find out which pages on your competitor's site are bringing in the most backlinks, social shares, and traffic. It's super tempting to right (perceived) wrongs online. For example, where would one find large rocking horse for adults in this country? Incidentally, have you …