So why would you use a tone of voice that's exactly the same from page to page? Not all links are equal, as high-authority sites contribute more heavily in this regard. This means you should aim for more reputable mentions - but without snubbing any lesser sites that might link to …

And if you're truly invested in link building as a strategy, you'll reach a point where you feel like you're treading water. Make sure you have clean, short, descriptive URLs. Descriptive means keyword-rich but not keyword-stuffed. In fact, there have been articles written on the "myth" and how it's not …

Google does not like automation when it comes to building the main content of a text-heavy page; that's clear in 2018. For a search program to be successful, it must also be specific and clear. Each site has its own domain authority (DA) value-a rough measure of how authoritative Google …

For example, let's say it expects 1,000 click for the top query, 200 for the second, and 100 for the third. Articles of under 1,000 words tended to get an average of 3.47 shares and links, with 1,000-2,000 word articles getting an average of 6 …

You can create your own hashtag and use it instantly. Link to relevant pages. You can do it by choosing where to put links in your content, or you can also have your site automatically display relevant content in a sidebar. If your ?pitch? is selected and used in the …

The most important step - now you have your keywords, be sure that you know how to implement them in your content. A 301 redirect, or also known as a permanent redirect, should be put in place to permanently redirect a page. The word 'permanent' is there to imply that ALL …

The chief concerns usually stem from the risks of the strategy. Though some desktop SEO tactics are the same for mobile SEO, Mobile SEO and desktop SEO are two different, separate entities. That makes sense because it takes 25 percent longer to read the same material onscreen than it does …

The diversity of devices available makes it hard to present an all-in-one solution. The more varied the media, the better, so long as the content is good and done well. And getting to the top spot on a particular search engine such as Google also means enjoying similar ranking status …

Use keywords in the URL of your page. Using a website URL that's full of symbols and numbers will hurt your ranking since most people aren't searching for numbers or symbols. You will receive more traffic by giving your site relevant keywords. Domain Authority is used as a predictive measure …

Good SEO means forgetting SEO and concentrating on your user then. And it also means forgetting SEO in that you are going to be trying to merge your different marketing strategies in order to create one bigger approach. It means trying to write amazing posts and share them on SEO …

In order to write the best article about a specific subject, do your research and check what articles are already ranking high in Google, for your keywords. People become most involved when messages feature compelling and interesting content. While this textbook primarily deals with the promotions component, note that, in …

Company leaders decide whether to fight for the position through strong advertising or seek an alternate position. A landfill of click-bait headlines that don't offer any kind of practical advice - sure, they look good from the outside, but as soon as you've clicked on the alluring title the content is …

It is essential for large sites with many thousands of pages. At those times, it might take some "keyword massaging" to get to the relevant links. By keeping the site's underlying code clean and up-to-date, developing a stable site architecture, and maintaining excellent file and resource management practices, you can …

It is often good practice to state what the website contains or offers and why the user should visit it. Search drives an incredible amount of both online and offline economic activity. Media planning commences with a target market analysis. There are so many examples of rocking horse but finding …

And what's the result? Once you are done with cleaning up all the toxic backlinks pointing to your site, you need to file a reconsideration request with Google. This has to be polite and detailed, stating that you admit the mistakes you have committed, explaining the steps that you took …

You have complete control over anchor text on your own website, and you should use it to your advantage. But you don't really have control over what text people use on other websites. In fact, with a closer correlation between social media, time on site, and click-through-rates, greater focus should …

Keyword Tool.io uses Google Autocomplete to generate an accurate list of relevant long-tail keywords. Google just needs evidence that what is on a particular website is relevant to it's viewers. If you create evergreen content on your blog today, your readers will find it relevant now or years from …

Many site owners do not even know what search engine optimization (SEO) is and what its benefits are. While our main focus is to boost search rankings we also take steps to ensure the highest quality user experience on your site. Matt Cutts summed up social media pretty well when …

What digital strategies do marketing professionals employ? Find out which pages on your competitor's site are bringing in the most backlinks, social shares, and traffic. It's super tempting to right (perceived) wrongs online. For example, where would one find large rocking horse for adults in this country? Incidentally, have you …

For those SEO agencies and professionals who have been watching closely, the signs have been there for some time. People love to browse through a clearance section for bargains. You could include overstocked items or products nearing the end of their buying season. A dollar section for low priced merchandise …

To go for it and go for everything in terms of search sometimes means that you're likely to accomplish nothing. Connecting a brand with a consumer's experiences in order to develop stronger ties between the product and the consumer is affective resonance advertising. Organic SEO still plays a key role …

Focussing on understanding the intent of the user is not only because it helps in getting conversions or click throughs, it is also important for the SEO perspective and provide value to your visitors. It helps in creating a brand name with trust and accountability. What we mean when we …